Is your website fit for business?

Marketing Strategy & Web Design for Small Business

You’ve built a solid business. But without someone actually owning your marketing – the strategy, the website, the SEO, all of it – you’re leaving serious revenue on the table.

You don’t need another fractional CMO who hands you a document and disappears. You need someone who gets into your business, builds the strategy, and actually implements it.

marketing strategy · websites · seo · implementation

No lock-in contracts. No jargon. Just results.

brands we've worked with

Marketing

Get clarity around your design, marketing & online sales with one of our personalised strategy sessions.

Websites

Professionally designed websites that are mobile responsive and search engine friendly.

Social Media

Our Website Care plans have you covered. We’ll keep your site up to date, backed up & secured.

Google Ads

We manage your google ads campaign alongside your SEO

Hi, I'm Mala Webber

Aka The Site Coach

I’m the founder of The Site Coach – and I work with established Sydney small businesses as their outsourced marketing manager/ fractional CMO. I create the strategy, manage the implementation, and make sure your digital presence actually drives revenue.

you may already know me

If you’re part of Sydney’s Eastern Suburbs business scene, you might have met me through my networking events with Google, as the co-founder of Bondi Business Women, or during my time as President of the Coogee Chamber of Commerce. Supporting and empowering local businesses has always been at the heart of everything I do.

why i started the site coach

Over 17 years I’ve worked with countless business owners who are brilliant at what they do – but completely overwhelmed by their marketing. No strategy. No consistency. No one actually owning it.

That’s where I come in.

I don’t just build websites. I come into your business, see what’s missing, and fix it — strategy, website, SEO, automation, all of it.

I create your strategy and oversee everything — and my team handles the build, content, and technical implementation. So you get senior strategic thinking AND proper execution. Every single month.

Because you didn’t build a great business to be invisible online.

Let’s make your marketing work as hard as you do.

— Mala Webber, Founder of The Site Coach

Our Services

Three things I do exceptionally well

I don’t do everything. I do these three things – and I do them exceptionally well – and unlike most fractional CMOs, I don’t just strategise. I stay and implement it with you.

Website Design & Development

A website that finally reflects the quality of your work. Custom website designs, built around your marketing strategy and your ideal client – not a template pulled off a shelf.

Marketing Strategy & SEO

Finally, a marketing strategy that makes sense for your established business. We get clear on your positioning, your ideal client, and your SEO – so the right people find you and choose you.

Content & Marketing Management

Your marketing shouldn’t depend on you remembering to post. We create your content, manage your channels, and keep your marketing moving – consistently, strategically, every single month.

Sound like - you?

You've worked hard to build something good.Your marketing should prove it.

You've built something good. But your marketing hasn't kept up.

You’re busy running your business – serving clients, managing your team, keeping everything moving. Marketing keeps falling to the bottom of the list. And every time you look at your website, you cringe a little. Because it doesn’t reflect how good you actually are.

Sound familiar? You’re not alone.

You've tried fixing it. But nothing sticks.

You’ve hired someone to run social media. Dabbled in Google ads. Had the website refreshed. But nothing’s connected into a real strategy – and you’re still not getting the enquiries your business deserves. Because tactics without strategy is just expensive noise.

What if someone just owned it for you?

Not a junior account manager at a big agency. Not a freelancer who disappears after the website goes live. Someone who gets under the hood of your business, sees what’s missing, builds the strategy — and stays to implement it alongside you every single month.

Imagine your marketing finallly working as hard as you do.

This is what working with The Site Coach actually looks like:

Your website attracts the right clients — not just traffic
You're showing up on Google for searches that matter
Your enquiries are consistent and predictable
Your marketing is owned, managed, and always moving forward
You're focused on your business — not your marketing

Get a Free Website Audit

Websites & Marketing

How we work together

Choose your path. Start where you are.

Whether you’re starting from scratch, need your existing presence maintained, or want someone to own your marketing completely, there’s a package for you.

package #1 launch

Your digital presence - built properly...finally

One-off $7,990+GST + CRM

Everything designed, written, built and launched – completely handled. You focus on your clients while I build a digital foundation that reflects the quality of your work and sets you up for growth.

1 x 90-minute Strategy Session
Brand guide & visual identity
Custom website design & build
Wireframes & UX planning
Local SEO & Google Business Profile setup
Copywriting in plain English
Booking & enquiry integration
E-commerce or WordPress (optional add-on)

PACKAGE #2 — MAINTAIN

Keep your site running. Your leads flowing.

from $1,500 Monthly

Already have a website? I keep it secure, updated, and automated so no enquiry ever falls through the cracks – even while you’re with clients.

Local SEO & GBP setup
Monthly maintenance & updates
Website hosting & reporting
CRM setup & automation
Social Media Marketing (Ads management)
2 x Automations & Workflows setup
AI Chatbot integration & training
2 x funnels setup
Daily backups & security monitoring
Lead capture & pipeline management
Priority support response

PACKAGE 3 — GROW

Your Outsourced Marketing Manager. In your corner. Every month.

from $2,900 Monthly +GST

This is the full picture. I come into your business, own your entire marketing strategy and implementation – website, SEO, content, social, automation – and drive it forward every single month. No lock-in. No junior account managers. Just Mala.

Everything in Package #2
Monthly strategy & implementation sessions
SEO, content & social media management
Website updates & optimisation
CRM & automation
Competitor analysis & performance reviews
Direct access to Mala — you're never a ticket number

let's chat

You've built something good. It's time your marketing proved it.

If you’re an established Sydney business owner who knows you’re good at what you do – but your website is letting you down, you’re invisible on Google, and your marketing has no real owner – let’s talk. I’ll take an honest look at your digital presence and show you exactly what needs to happen.

CLIENT LOVE

“I highly recommend The Site Coach”

Thanks to Mala we have been able to rest easy knowing that our website is in good hands. A complete package for us. Website design, implementation and maintenance all taken care of. Any website issues that we encounter are quickly resolved and her services represent fantastic value for money.

Melissa Spilstead
Hypnobirthing Australia, Gold Coast, QLD

“I found Mala to be extremely supportive during the process of my website design”

She was knowledgable and consistent with the support which was always provided in a timely manner.
Great experience, time frame was great, support excellent and quick!

Kirsty Fantini
Early Years Training, Glenorie, NSW

"Mala was so patient and prompt with her work"

I have been working with Mala for a few years now. I appreciate her patience with me and my lack of tech savvy. Mala is creative and purposeful in her approach. She is responsive and very professional. Thank you Mala and The Site Coach for all you do for me.

Paulette Davis
Bahamas Wedding Planner

Marketing Strategy& Website Design

Fix Your SEO in 5 Easy Steps: Cheatsheet to Get Found on Google

Speak Your Client’s Language
Make Google Love Your Website (Optimise Your Content)
Make Your Website Lightning Fast (Improve Page Speed)
Think Mobile First (Make Your Site MobileFriendly)
Build Your Credibility (Get Backlinks)

FREE GUIDE

Ready to Take the Next Step?

By helping you get clarity on your website, streamlining your marketing systems, and connecting you with a community of like-minded business owners,