From a technical perspective: 

• Poor usability or UX – high bounce rates, people are leaving your site even though they’re getting there because they’re not finding what they want.
• Users can’t find what they want.
• Page speed – too slow
• Poor SEO

Design – outdated, doesn’t look modern, creates a poor user experience.

• Images are too large or too small
• Poor UX (user experience)

• Citations: directories and high authority sites like apple.com 
• Publishing websites HuffPost, Media
• Guest blogging – related websites

You need to set the timing for your chatbot responses.

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• Citations: directories and high authority sites like apple.com 
• Publishing websites HuffPost, Media
• Guest blogging – related websites

• Yes, the home page is still important, however you need to ensure that internal pages are optimised for your specific keywords if you’re referring to SEO.
• Landing pages are important if you are running ads. Dont run ads for a product or service and send people to your home page where they may get lost. This can also affect your ad quality score.

• If you don’t have organic traffic coming to your website you need to ensure that there are other channels sending them there: socials, ads etc.
• When a user gets to the site, what page do they land on? 
• Can they clearly see what they want? Is there a clear call to action? Is there a video demo? Is there an opt-in to watch the demo? Is there a free trial?
• Videos are important to show the product or service before people purchase. They help to establish trust – without the videos, it’s hard for a user to commit to a purchase.

 There are 3 main ways we use AI in our platform:

• Content: It helps businesses to create content using AI assistance. It can generate social posts, emails, website headlines, blogs.
• Conversations: provides automated chatbot experiences, capable of handling one-off inquiries, FAQs, and appointment scheduling with proper training and context.
• Workflows: integrates with ChatGPT within the Workflow builder, allowing for customised automation of complex processes and workflows. It requires technical setup and fine-tuning.